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A blog by Chris Guan.

Some Hacks of Mobile Marketing!

Mobile marketing is an effective way to reach wider range of audience. Many people are connected with their smartphone and reaching then in this manner is very suitable. I will briefly discuss on some of the tips and tricks of mobile marketing with the help of different tactics to reach customers efficiently.

There are many techniques through which you can reach mass customers like split test your landing page to analyze which one execute better. This strategy is best to use in mobile marketing campaign as it enables you to perform better by putting better things in there. Using HubSpot tool, you can analyze which of the two unique landing pages performs better by applying A/B split.

The messages characters should be small and the meaning should be precise as long message annoys the customer and they become reluctant in reading the message. Therefore when you are marketing on the mobile network the short message is essential to meet your objective.  Many people are accessing mobile phone rather than desktop or laptop because of his portable feature and therefore you want to show your customer that you understand them and not to be the load to them.

The website which you are going to establish or created should be mobile-friendly. The information should be short and precise and should contain important points with no graphical effects so that mobile user can read your information with ease and can reach you if they show some interest in your information. The Mobile device generally show the website content slowly as compared to web because of the compatibility of both therefore the text information should be short and your site must show effectively on their mobile devices.

The SEO of mobile should also enable you to reach the customers. You should focus on google as it is the search engine that is used to perform mobile searches. You should also work on location-based web pages as search results will able to tell where a user located. If you are making your site on your brand, then make your site mobile friendly by SEO tactics.

The customer often gets annoyed by your messages if they are not clear or you not able to explain the relevance of your information. They are keenly interested in precise and clear message as they do not have time to spend their precious time in reading your message. Do not put images or graphics on your mobile devices as it takes time to load and hence to make your customer go away! Keep aware of your targeted customer’s cell provider speed to frame the mobile marketing campaign . As it enables to reach out the customer more efficiently by writing the points of each informative content you want to show to your customers.

While making mobile marketing campaign, if you are addressing the single individual by their name then it enables them to read the message with more enthusiasm. It gives them importance as they are likely to shoe more attention to your message.

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